Indie authors are jack-of-all-trades. Not only are they writers, but also promoters and marketers of their finished product. This for most writers is difficult and for some an afterthought. Before you finish your book, you should have a well-defined marketing plan established and the first step is to create a mission statement.

In simple terms, a mission statement is short, concise sentence or paragraph describing your business and purpose (who you are, what you do, and your purpose or goals). This single statement is your marketing message, disseminating your brand, and the writer’s guide to reaching his/her ultimate goals.

Most people believe a mission statement is for major corporations or nonprofit organizations but for anyone building a brand whether you’re a painter, architect or writer, a mission statement is a crucial piece to crafting your image. For indie or traditionally published authors, a mission statement conveys your passion, your expertise, and…